We want to support you wherever we can while you rebuild your business. To help you meet your customers’ needs, increase your bookings and improve your performance, we’d like to introduce you to the Travel Offer – a new Booking.com promotion you can now offer to your customers.
What is the Travel Offer?
It’s the latest promotion available on Booking.com, which gives customers up to 15% off selected stays until January 2021. While this promotion has a very long runtime, we’re specifically highlighting last-minute staycations for this summer, due to the offers currently available on our site.
How does it work?
You can promote the Travel Offer through your usual channels. Once your customers click on an asset – for example a banner, email or social media post – they’ll land on the Travel Offer landing page. This page shows customers the Travel Offer discounts that are currently available in their region. The page is IP-based and has a focus on domestic travel.
Make sure you add your AID at the end of the Travel Offer URL: https://www.booking.com/dealspage.html and if you are using our standard label nomenclature, update the “campaign parameter”.
- Here’s an example for AID 1664918: https://www.booking.com/dealspage.html?aid=1664918
- With standard label nomenclature: https://www.booking.com/dealspage.html?aid=1664918&label=pagebasket-ban-1664918-click_campaign-traveloffer2020
What’s included in the Travel Offer media kit?
To help you promote the Travel Offer, we’ve developed all the creative assets for you to use. The media kit includes:
- Homepage banners
- Email newsletter banners
- Email templates (html)
- Social media assets (copy + images)
- SMS / push notifications (copy)
- Photo library
Once you’ve downloaded the creative assets you’d like to use, you can start promoting the Travel Offer via your channels.
***Please download and read the instructions document first. The instructions document contains a brief overview of the campaign, along with guidelines on how to use each creative asset.***
If you have any questions, feel free to reach out to us here.
We hope you find the Travel Offer useful!