First page elements: best practices

Call to action

Check if Call to Action on your website works in the best way: One Call to Action on page Call to action is a button (not a link) It is placed at the bottom of search box or on the right-hand side of search bar It is highlighted in a bright colour It is short (1-2 words) Clicking Call to Action opens page in the same tab (no new tab is created)
Website structure tips: Linking Call to action to Booking.com page of the specific property or destination brings 12% more reservations to the affiliates accounts.
Page elements mapping: Call to action (CTA) placement frequency

Unique selling proposition (USP)

Too many websites try to be all things to all people. Find your niche.

Make sure that your USP is:

• Visible
• Clearly explains what you offer
• Find your niche and promote it

(To provide customer with a reassuring experience you may use the Booking.com USPs as an example)

Page elements mapping: Navigation bar placement frequency:

Background image

Make sure that your Background image is:

• Responsive
• Takes up full width of page
• High resolution, original and attractive
• Choose photos of popular destinations
• Have them change after page is refreshed/after set number of seconds

Example of an overused stock image:

Example of images that are too small:

Example of original, high-resolution, page-wide image: