Call to action
Check if Call to Action on your website works in the best way:
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Website structure tips: Linking Call to action to Booking.com page of the specific property or destination brings 12% more reservations to the affiliates accounts. |
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Page elements mapping: Call to action (CTA) placement frequency |
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Unique selling proposition (USP)
Too many websites try to be all things to all people. Find your niche.
Make sure that your USP is:
- Visible
- Clearly explains what you offer
- Find your niche and promote it
(To provide customer with a reassuring experience you may use the Booking.com USPs as an example)
Page elements mapping: Navigation bar placement frequency:
Background image
Make sure that your Background image is:
- Responsive
- Takes up full width of page
- High resolution, original and attractive
- Choose photos of popular destinations
- Have them change after page is refreshed/after set number of seconds
Example of an overused stock image:
Example of images that are too small:
Example of original, high-resolution, page-wide image:
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