Affiliate website: how to set up for success

Above the fold: the first page

What’s the #1 rule for organising your first page? Put your most important content front-and-centre and make sure you have all main page elements in order.

It’s not necessary to use all elements on the first page. The most important elements are, in order:

• Clear Call to Action (CTA)
• Big and noticeable search bar/search box
• Navigation bar with 3-5 tabs
• Unique selling proposition (USP) explaining what your site is about
• Original and attractive background image in high resolution
• Clear and clickable logo

Click on the links for more information about each page element.

Encourage scrolling

It’s important to encourage scrolling down so users will see your below-the-fold content.

There are two main ways to do this:

• Showing just the top part of the next page (8 out of 10 partners do this)
• Adding a direct Call to Action

Below the fold: the content that’s visible after scrolling

Place the content that’s useful to your users below the fold.

Make sure that:

• Each property and destination has an attractive and clickable image
• All links open in the same tab
• Customer reviews are from the current year
• Blog posts are relevant and regularly updated

For more details, take a look at  our article on the ‘Most successful below-the-fold techniques’.