What is the Inspiring Search Box?
With the Inspiring Search Box, the clue’s in the name. It’s a search box that’s designed to inspire your readers. You can put it on your site to inspire them to travel – and ultimately, make a booking.
It’s aimed at readers who want to visit a country, but who need that extra bit of inspiration to decide where exactly.
When a reader enters the name of a country they want to visit, the Inspiring Search Box will show the top three destinations in that country, next to a list of other cities in the same country.
Once on a city landing page on Booking.com, they can browse and book accommodation in that destination.
How does the Inspiring Search Box differ from the regular Search Box?
The Inspiring Search Box is aimed at travellers who want to visit a country, but don’t know exactly where they want to go. It suggests popular cities and destinations within that country, helping to inspire them in their travel plans.
The Search Box is one level down the funnel. Travellers know what destination they want to visit, and the Search Box helps them find accommodation there.
How can I create an Inspiring Search Box?
To add an Inspiring Search Box to your page, just follow these easy steps:
1. Log into the Partner Centre
- Click 'Products', then 'Inspiring Search Box'
- Enter your URL in the top-right corner of the page
- Select a title and size for the box
- Customise it with the advanced and colour options. Here you can also preset your country of choice.
- Copy and paste the code into your website.
Where can I put the Inspiring Search Box?
The Inspiring Search Box is quite wide, so it’s best suited to pages with a width of at least 500 pixels.Remember to leave enough room around the Inspiring Search Box to make it stand out from the rest of the content.
It tends to work best when it’s placed in the middle of the page – that way, your readers can’t miss it.
Can I create multiple Inspiring Search Boxes?
Yes, you can create an Inspiring Search Box for every country featured on your site.
To create more than one, go to ‘Advanced Options’ and select the countries you’d like to inspire your readers to visit.
You can customise different layouts and colour schemes for each one, too. Just click ‘Colour Options’ to the right of the ‘Advanced Options’ button.
When it comes to tracking the effectiveness of the search boxes, each one is listed separately under the ‘Product Performance’ tab.
How big should the Inspiring Search Box be?
An Inspiring Search Box can be as wide as 1100 pixels, making it ideal for home pages or destination-specific landing pages.To get you started, we’ve created four pre-set sizes for you to choose from. If you prefer, you can also select your own custom size.
What other customisations are available?
To help inspire your readers to travel to the places you promote on your site, you can pre-set your choice of country in the box.
You can also choose your preferred language, currency, colour and font.
To customise your Inspiring Search Box, go to ‘Products’, then ‘Inspiring Search Box’.
If you want to edit an existing box, click ‘Edit’. If you’re looking to make a new one, click ‘Create a New Inspiring Search Box’.
From there, you can find these customisation options under ‘Advanced Options’.