Let's look at how to choose the best Booking.com widget for you, depending on the intent your users have and the role your website plays in their journey.
Know your audience
First, think about the users your site attracts. Do you target a specific segment, such as backpackers, families or luxury travelers? There are widgets which let you filter search results and pre-select accommodation to appeal to specific user types.
Put yourself in your users’ shoes: what’s the main reason they visit your site? Are they just browsing, looking at specific destinations, or already ready to make a booking? Different widgets are tailored to different types of behaviour, so you can choose the right one to suit your target audience.
Choose a widget that fits your needs
At Booking.com we have four kinds of widget, each one designed to target specific types of visitor or specific parts of the user journey:
Banner
Our attention-grabbing banners come in 43 languages and dialects and six different formats, with various customisable designs. They redirect users to the Booking.com index page, where they can make a booking in the exact same way as a direct visitor.
Use this to: raise awareness, inspire people to find their next travel destination.
Inspiring Search Box
This widget displays top destinations and places of interest in the country of your choice, which appear as enticing images alongside our classic Search Box. Just choose the country and we’ll pre-select the most relevant places to display to your users.
Use this to: raise awareness, inspire people to find their next travel destination.
Search Box
Our most popular widget lets you place the Booking.com search box directly on your website, so your users can search destinations themselves. You can also pre-set destinations and pre-filter by property type, star rating and theme, to give results that are tailored to a specific target audience. You can even direct users to a specific pre-selected property, which will appear pinned at the top of the Booking.com search results.
Use this to: increase consideration, convert lookers into bookers.
Deals Finder
The Deals Finder displays a list of properties that offer the most attractive discounts in a given destination. Your users won’t even need to filter – simply select the time period and destination, and we’ll automatically show them the best available deals on Booking.com.
Use this to: appeal to price-sensitive users, convert lookers into bookers.
Once you’ve chosen your ideal widget, check out the Our Products section for details of how to implement it. In our next post, we will share with you how to optimize your widgets.
Comments
1 comment
hello,
How can I get the code example of these widgets?
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