With so many travel blogs out there, it’s no small feat to make your website stand out. These 7 tips on travel writing can help you bring in more readers – and keep them coming back for more.
- Make a point. Before you even start writing, come up with an angle for your post. Why are you writing this? What do you want your readers to remember?
- Create a title that reflects your point. Let your readers know what they can expect to get out of your article, whether it’s ‘Shanghai’s 6 most underrated restaurants’, ‘Why you’ll fall in love with Bulgaria’, or ‘A foodie’s journey through Central America’.
- Hook your reader with a punchy opening statement. You already piqued their interest with your header, now you want to inspire them to read on. Try dialogue, vivid imagery, or opening in the middle of an exciting story.
- Avoid cliches and overused words. They don’t make for interesting reading, and they don’t add anything unique to your article.
- Detail makes for the best storytelling. Don’t just say it tasted delicious or looked beautiful – create an experience for your reader that’s as specific as possible. Appeal to the five senses in an original way.
- Write naturally. By writing how you speak, you’re more likely to connect with a reader as if you’re having a conversation.. A good trick is to read what you’ve written out loud. Does it sound like you?
- That said, beware of ‘over-personalisation’. Stick to what’s relevant to your reader and your point. When in doubt, cut it out.