The higher the traffic level of your website is, the more visitors you attract. This, in turn, increases your opportunities of achieving higher booking volumes, which will boost your earning potential.
In order to maximise the number of bookings from your audience, you can place products, such as the Search Box or Deals Finder, in highly visible places. If possible, place them above the 'fold', that is the part of the page that customers do not need to scroll down to see. By doing this, the connection between your website and the Booking.com platform, through the affiliate products, will be immediate.
You should also aim to have a user-friendly website that is easy to navigate and interesting to your visitors.