What is the difference between Impressions and Clicks?

In the Product Performance area you will see two columns: Impressions and Clicks.

The first shows how many times your product has been seen on the page. This means that every time a viewer loads the page where the product is displayed, the number of Impressions will go up by one.

Clicks, instead, indicates the number of times a viewer actually clicks on the products and starts a search on the affiliate website. Please note: a click does not necessarily turn into a booking.

This is why it is really important that each product is implemented in the best way possible, to maximise your product efficiency.

For more information please check the Product section in the Knowledge Centre.