Websites should not look like Booking.com

As a Booking.com Affiliate Partner, we expect your website to be an original website with unique content. It must not resemble the Booking.com website in any way.

This means that you should not use Booking.com’s content, buttons, content structure, logo or any other elements of the Booking.com website – other than those available in the Partner Center. You should also ensure that colour combinations and plane partitions do not resemble Booking.com.

Please be advised that if your page is deemed to have a misleadingly similar look and feel to that of Booking.com you will be requested to change this before continuing the partnership.

Clause 4.2.1 from Booking.com Affiliate Agreement: In order to protect the product, service, brand and goodwill of Booking.com, the Affiliate hereby covenants, undertakes and warrants that the Affiliate Website(s) (including all other websites (directly or indirectly) owned, controlled or hosted by the Affiliate or companies within the Affiliate Group) save for the Micro Site, is (and shall remain) sufficiently and substantially distinct and different from the Booking.com Website (to be determined at Booking.com sole discretion). The Affiliate hereby agrees and acknowledges that for the term of this Agreement and continuing thereafter:
(a) the look and feel of the Affiliate Website(s) (including all other websites (directly or indirectly) owned, controlled or hosted by the Affiliate) shall be distinctly and significantly different to the Booking.com Website including in respect of the colour scheme, the composition, the typefaces, the design and the layout (including the brand), the (click) buttons, boxes and banners and the available features (save for those features reasonably required for the performance of the Affiliate’s obligations under this Agreement);
(b) any logo(s) used on the Affiliate Website(s) (including all other websites owned, controlled or hosted by the Affiliate) shall be distinctly different to the Booking.com logo (save for any logo that may be provided by Booking.com for use by the Affiliate under or pursuant to this Agreement);
(c) the Affiliate shall not in any way imitate or copy the Booking.com Websites (in general or in respect of certain (new) features, pages, form, composition or aspects), and
(d) the Affiliate shall promptly comply at its own costs with any reasonable requests from Booking.com to make such (further) changes, alterations or amendments to any aspect of the Affiliate Website(s) which is or can be regarded to be confusingly or significantly similar to any element of the Booking.com Website.