As a Booking.com affiliate partner, you are not allowed to use paid search* to bid on keywords relating to Booking.com, Booking.com accommodation partners or the Priceline Group while redirecting directly or through one or more landing pages to Booking.com or a partner’s own website.
You are also not allowed to use SEM, SEO, any paid advertising or paid traffic generation activities surrounding the above restricted keyword groups.
* Paid online ads on any online search engine (Google, Yahoo, Yandex etc.)
Clause 4.4.1 of the Booking.com Affiliate Agreement states: During the term of the Agreement, the Affiliate agrees and warrants that it shall not (and shall procure that companies within the Affiliate Group shall not) conduct, undertake, use, perform or exercise (or have or authorize third parties (to) conduct, undertake, use, perform or exercise) (a) Paid Search, SEM or SEO activities, (b) any activity to unfairly influence the results of Third Party Platforms, or (c) any other form of online targeted advertising (whether directly, indirectly, or via or through Third Party Platforms) in respect of:
(i) the Service;
(ii) the Booking.com Website;
(iii) the Content;
(iv) the Booking.com Data;
(v) the Booking.com Brands;
(vi) the Hotel Brands (unless the owner of such Hotel Brand has given its prior written consent to the Affiliate for the use of that specific Hotel Brand), or
(vii) the Affiliate Website to the extent that the Paid Search, SEM, SEO or other online targeted advertising activities are related to (a) the offer, booking or reservation of Accommodation (whether through the Service or otherwise), or (b) information in respect of Accommodation.